Promotional Product Popularity

Promotional Product popularity is an important factor in choosing promotional items for your marketing plan.

In the Advertising Specialty Institute study 2016, U.S. consumers were asked which promotional products they currently owned. The items
included pens, T-shirts, drinkware, calendars or any items that have an advertiser’s logo on them.

As the graphic below reveals, T-shirts are the item that is most often owned by promotional product recipients in the
U.S., followed by drinkware, writing instruments and outerwear. In fact, all promotional products have strong ownership,
with one-quarter or more of recipients owning each.

–Advertising Specialty Institute 2016

promotional items owned